Print Design • Events • Branding
As my final project at Dow, I helped spearhead the launch of the new Dow brand by designing the booth and all accompanying materials for In-Cosmetics, one of the largest international trade shows for the beauty and personal care industry. The show took place only days after the new Dow brand was launched and allowed me to be one of the first to interpret the new style in a real-world setting.
Booth Design
Under tight time constraints, I had to scrap an existing design and build the pieces of this booth using new brand symmetry, textural images, fonts, model photos, and SeekTogether™ wordmark. I worked directly with the marketing manager to create a successful design on the fly, and the project was used as a reference for new brand materials moving forward.
Print Materials
In order to have updated collateral for the trade show, my team had to fast-track the rebranding of several dozen documents. This allowed me to interpret the finer points of the new brand and work with the brand manager to document the changes. These documents were updated just in time for the event and used as a reference for hundreds of new documents in this industry.